Dave Pappas
Project Management
Creative Direction
Branding
UX Strategy
Web Design

Jon Sierra
Logotype Production
Design Support

The Core Challenge

Lay the foundation for Beyond The Legacy, a story-driven website highlighting the lives, careers and continued legacies of former pro athletes.

The platform will feature intimate portraits of the transitions in-and-out of professional sports and the challenges faced by former athletes and those closest to them. 

Similar in posture to content produced by Real Sports with Bryant Gumbel and The Players Tribune, the Beyond the Legacy site features honest stories about the personal struggles, triumphs and new roads faced by athletes after leaving the spotlight due to injury, retirement or major life transitions.

dp Creative Studio crafted an approachable brand voice, style and tone that a wider audience could appreciate no matter their interest-level in sports. We created a custom logo stamp, article-driven website, banner campaign, brand guidelines, print materials and set strategy for social media engagement and marketing efforts.

The Results

• A clean, nimble WordPress-CMS website developed to support the clients niche publishing needs
• A custom brand logotype and accompanying signature "L" avatar
• Social media channel-set visuals that pair with the website
• A banner ad campaign to announce brand launch
• Email campaign templates 
• A set of business cards that actually get handed out and drooled upon

Our Process

After initial talks, we determined this to be a one-of-a-kind website utilizing interview-based content as the core driver. Former high-profile athletes and their familes were entrusting the platform to feature never before heard stories about their life successes, crushing defeats and how these experiences shaped their legacies.

Our strategy for the website experience was to highlight imagery, blend the navigation into it and limit the overall aethetic to a minimal feel. 

We had limited access to content and were launching with a small subset of stories that had to make an emotional impact quickly, so we developed a brand guideline for the client to keep image and style formats consistent moving forward on their own.

A signature "L" was hand sketched and produced alongside the full logotype. We aimed to reflect the subtle feeling of sports emblems without being overt. Taking cues from the typefaces of legacy sports organizations, we crafted a signature look and feel.

dp Creative Studio is a design collective specializing in branding, video marketing, and user experience design. After 14 years in Brooklyn, NY, the studio lead, Dave Pappas, migrated to the city of Lakeland, Florida in 2017... smack-dab between Tampa and Orlando.

Dave and his teams now travel nationwide to meet clients for hands-on workshops, design team assessments, project reviews, and big idea discussions.

Email info@davepappas.com to discover more about our studio services or to inquire about DesignOps workshops for mid-sized to enterprise-level organizations looking to mature their design team output.

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